Some of the most intelligent and creative minds in history credit journaling for their self development and understanding. So why is it that journaling still has this stigma (especially for boys) that makes it hard to start and hard to stick with? In a world that’s becoming increasingly difficult for young people to navigate, I wanted to create something that could change the way children understand their thoughts and emotions, and learn to manage them in ways that help them grow.

Hey, I'm Jason.
Founder of Nudl

Changing childhoods

I feel so lucky that I spent most my childhood outside, where creativity, adventure and play were part of my daily life. I also grew up when social media was in its earliest stages, when it felt like its purpose was to provide ways for me to communicate with my close friends online, instead of forcing me to compare my life to the rest of the world. After working with children in various capacities and contexts over the last 7 years, I couldn’t help but imagine how much I might have struggled if I was a child growing up today.

More so than ever, their world is full of competition, comparison, expectation and pressure. And let’s not forget the crazy few years that Covid added to their lives - so I guess it’s no surprise that The Big Ask reported that 1 in 6 children is now believed to suffer from a mental health problem (a jump from 1 in 9 in 2017). Of course it’s not all doom and gloom, but this a real problem that needs real solutions.

Nudl was formed from the crossover between 2 ideas that I believe are important for children; the need for reflection, and the need for design

For the love of design

Although I worked with children in schools, clubs and summer camps across the UK, USA and Spain, I followed my love of design for my career as a graphic designer. When you are passionate about something, you notice the bad as much as you notice the good, and I became frustrated with the lack of good design for children. Brands often choose loud, garish palettes and designs that shout at people loud enough until they’re noticed in the crowd.

There’s also a disconnect for early teenagers where they’re left stuck in the middle between babyish design that they’ve outgrown, and designs aimed at adults that they can’t relate to. I believe that kids deserve good design as much as adults do. Design is creativity, and inspiring creativity in children is never a bad idea.

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